Privacy Policy

Effective Date: May 27, 2026
Business Name: SecFormula LLC
Website: www.secformula.com
Contact: legal@secformula.com

SecFormula LLC (“SecFormula,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, join our free community, interact with our content, submit forms, or purchase our products or services.

This Privacy Policy applies to our website and related online services. Our community may be hosted on third-party platforms such as Skool, which may also collect and process information under their own privacy policy.

1. Information We Collect

We may collect the following types of information:

Information you provide to us

You may provide information directly to us when you:

Submit a form on our website
Join our email list
Request access to our free Skool community
Contact us by email or message
Apply for, purchase, or participate in a paid community, coaching program, course, or service
Participate in surveys, comments, testimonials, or community discussions

This information may include:

Name
Email address
Phone number, if provided
Social media profile or username, if provided
Career background, job title, employer type, or cybersecurity experience, if provided
Goals, challenges, and other information you choose to share
Payment and billing information, if you purchase from us

We do not intentionally collect sensitive personal information unless you choose to provide it.

Information collected automatically

When you visit our website, certain information may be collected automatically by Wix, analytics providers, advertising platforms, or other tools we use. This may include:

IP address
Browser type
Device type
Pages visited
Time spent on the site
Referral source
Cookie and tracking information
General location information based on IP address

2. How We Use Information

We may use your information to:

Operate and improve our website
Respond to your questions or requests
Send you emails, updates, resources, and marketing communications
Invite you to or manage access to our free Skool community
Provide free or paid educational content, coaching, community access, or related services
Understand how visitors use our website and content
Improve our offers, messaging, training, and community experience
Process payments and manage customer accounts
Protect our business, website, users, and community from fraud, abuse, misuse, or security issues
Comply with legal, tax, accounting, or regulatory obligations

3. Skool and Third-Party Platforms

We may direct visitors from our website to our free or paid community hosted on Skool.

When you join or interact with our Skool community, Skool may collect and process your information according to its own Privacy Policy and Terms. Skool’s privacy policy explains its practices for cookies, browser settings, and certain tracking preferences.

We are not responsible for the privacy practices of Skool or other third-party websites, platforms, or services. We encourage you to review their privacy policies before providing information.

4. Cookies and Tracking Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to:

Keep the website functioning
Understand site traffic and visitor behavior
Improve user experience
Measure marketing performance
Retarget or advertise to visitors, if enabled

You can usually adjust your browser settings to block or delete cookies. Some parts of the website may not function properly without certain cookies.

If we use a cookie banner or consent tool, you may be able to adjust your preferences through that tool.

5. Email Marketing

If you join our email list, request access to our community, download a resource, or otherwise provide your email, we may send you educational content, updates, offers, and marketing messages.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us at marketing@secformula.com.

Even if you unsubscribe from marketing emails, we may still send you transactional or administrative messages related to purchases, account access, community participation, legal notices, or customer service.

6. Payments

If you purchase a product, course, coaching program, community membership, or service from us, payment information may be processed by third-party payment providers.

We do not store full credit card numbers on our own servers unless expressly stated. Payment processors may collect and process payment information according to their own privacy policies and security practices.

7. How We Share Information

We may share information with:

Service providers that help us operate our website, email systems, analytics, advertising, payment processing, customer support, community platform, or business operations
Platforms such as Wix, Skool, payment processors, analytics tools, and email marketing providers
Professional advisors such as accountants, attorneys, or consultants
Government authorities, regulators, or other parties when required by law
A successor or acquiring party if our business is involved in a merger, acquisition, sale, restructuring, or similar transaction

We do not sell your personal information in the traditional sense. However, some privacy laws define certain advertising or analytics activities as “sharing” or “selling” personal information. If we use advertising pixels or similar tools, those tools may collect information for advertising or measurement purposes.

8. Data Retention

We keep personal information for as long as reasonably necessary to:

Provide our services
Maintain business records
Communicate with you
Improve our website and offers
Comply with legal, tax, accounting, or regulatory obligations
Resolve disputes and enforce agreements

When information is no longer needed, we may delete, anonymize, or securely retain it as required or permitted by law.

9. Security

We use reasonable administrative, technical, and organizational measures to protect information. However, no website, platform, email system, or online service is completely secure.

The Federal Trade Commission provides guidance for businesses on protecting personal information and treating data security as an important business responsibility. We aim to use reasonable safeguards appropriate for the type of information we collect and the size of our business.

10. Children’s Privacy

Our website, community, and services are not intended for children under 13. We do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it.

11. Your Privacy Choices

Depending on where you live, you may have rights to:

Access the personal information we have about you
Request correction of inaccurate information
Request deletion of your information
Opt out of certain marketing communications
Opt out of certain targeted advertising or data sharing
Withdraw consent where processing is based on consent

To make a privacy request, contact us at legal@secformula.com.

We may need to verify your identity before completing certain requests.

12. State and International Privacy Rights

Privacy rights vary by location. If you are located in a state, country, or region with specific privacy rights, we will handle requests as required by applicable law.

Because SecFormula is a U.S.-based business and our website may be available to visitors in multiple locations, we aim to provide reasonable privacy transparency even where specific laws may not apply.

13. Links to Other Websites

Our website may link to third-party websites, platforms, communities, tools, or resources. We are not responsible for the privacy practices, content, or security of third-party websites.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.

Your continued use of our website or services after an update means you acknowledge the updated Privacy Policy.

15. Contact Us

For privacy questions or requests, contact: SecFormula LLC
Email: legal@secformula.com
Website: www.secformula.com